Why software-defined AV over IP is modernizing business communications


A clear business lesson from the pandemic is that digital visual communication is paramount to keeping organizations cohesive, efficient business operations, and business growth. In the post-digitally transformed economy, enterprise IT managers – including those in the public, education and corporate sectors – are increasingly AV oriented and adopting more software applications for their visual communication needs. . However, to ensure they have the flexibility, security, and interoperability required for modern business operations, they need not just a software application, but a software platform. that interconnects applications with infrastructure with IoT and AI services for better management, scalability and for more efficient integration into their business operations.

AV over IP is the transmission of audio visual (AV) information via data packets over an Internet Protocol (IP) network. In the audiovisual industry, it is about using the network rather than using the traditional transmission of the audiovisual signal. AV over IP has been around for a while, however, the recent convergence of AV and computing has opened up a new realm of possibilities for technological advancement. According to Maia Research report published in 2021, AV-over-IP is the fastest growing technology in the IT industry, with enterprise sectors including enterprise, education and government being the largest deployers of the technology (accounting for 85% of total market). And, he has no intention of slowing down. According to Maia Research’s 2021 study of the global AV over IP market, the AV over IP market is expected to grow from US$3 billion in 2021 to US$51 billion in 2027 (~55% CAGR ).

Source Research Maia 2021

AV will belong to the IT department

Over the past decade, AV applications and services have increasingly converged technologically with IT responsibilities. AV sources can now be streamed and shared across the network from public and private cloud as well as on-premises servers. the rapid growth and adoption of video as one of the fundamental means of communication has resulted in a veritable wave of rich visual and video content that is forcing IT managers to reconsider their network, management and security tools as well as, of course, the content and AV applications they themselves.

Enterprise IT teams need to be prepared to effectively support and manage this incoming wave of visual content. The good news is that software-defined AV over IP is ready for it.

For several years now, the conditions have been in place for software-defined AV over IP to thrive and surpass hardware capabilities for handling real-time, high-resolution content. The rapid increase in computing according to the following laws has enabled companies to finally manage AV and IoT assets in a distributed way through the cloud and through the network.

  • Moore’s Law: This law states that processing power doubles every 18 months. It is also one of the drivers for the continuous development and standardization of hardware solutions.
  • Butter’s law: This law stipulates that communication speeds double every nine months. Simple math tells us that network transmission speeds double twice as fast as hardware processing.
  • Kryder’s Law: This law stipulates that the storage capacity doubles every 13 months.

This is one of the main reasons why Maia Research discovered that software-based AV over IP is growing faster than hardware. It’s also why an IT manager concerned about bandwidth-consuming content beginning to reach their network will turn to software-defined solutions for mitigation.

A Closer Look at the Software Defined Approach (SD-AV)

There are two main approaches to delivering AV content and applications over the network: software-defined AV and static AV. Software-defined AV differs from a static approach to AV in that it separates the control plane from the data/AV plane. This means that it delivers many sources to many endpoints, handling adjustments for resolution, aspect ratio, compression, and more. as required. Additionally, any software-defined AV solution allows administrators to leverage control triggers for network-wide visual content, such as an IoT device, AI ruleset, or remote management via API. .

In contrast, since static AV does not separate the control plane and the data/AV plane, it enables a single source to a single endpoint (or multiple mirrored devices using multicast). It lacks flexibility to provide accompanying adjustments to resolution, aspect ratio, etc. and also lacks the control layer that enables IT-distributed management, which is fundamental to modernizing business operations.

Software-defined solutions, by nature, are more flexible and scalable than hardware or static AV solutions. Amid our evolution towards a hybrid working model, as well as reliance on greater system automation, the integration and dynamic distribution of information and content to multiple locations has become much more important for IT. . This is another of the main reasons why companies, universities and governments are looking for software-defined AV.

Do businesses need a platform?

Interconnection is paramount for enterprise organizations and any business wishing to break down the silos (which are ubiquitous in legacy AV solutions). Today, we should deploy a single modernized AV-over-IP platform solution, rather than siled applications. Deploying a platform also ensures consistent security across an organization’s infrastructure as well as centralized management. By deploying an AV over IP platform with additional AV applications for each deployed business need, IT departments retain end-to-end management of the solution in their infrastructure while allowing business departments access to the applications. In addition, a platform with an open technology architecture and an API simplifies the addition of additional AV applications and guarantees maximum interoperability. Finally, a platform approach reduces both the total cost of ownership and the complexity of enterprise deployments.

The emerging choice for enterprise customers

Looking to the future as digital transformation accelerates, more flexibility, interoperability, and interconnected visual applications and services are needed, not only to support, but to advance business operations in the world. ‘business. The best way to deploy them at scale is with an AV over IP platform. It’s more important than ever not to be constrained by hardware or dedicated static AV solutions. According to Deloitte Insights, “Once a novel idea, digital platforms have become increasingly mainstream. At the most basic level, platforms help make resources and participants more accessible to each other as needed. Along with this, a platform approach that effectively integrates AV services with IoT, AI, security and infrastructure may well become the norm for enterprise, university and government markets over the course of the year. of the next five years. The more distributed the organization, the more a centralized platform is needed.

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