The Delaware Tourism Summit was held on December 2 in Wilmington.
Over 160 professionals from small business and industry nonprofits participated in a learning day that provided useful knowledge and a boost for businesses keen to move forward. .
âIn 2022, Delaware’s tourism industry has a lot to look forward to, and with your continued creativity, hard work and enthusiasm, we hope it will be a positive year for this industry,â Governor John Carney said. âI want to thank you all for the resilience and innovation you have shown over these difficult two years. It was difficult to take some of the steps we had to take during the height of the pandemic, but thanks to your resilience and innovation, you came out stronger and ready for a bright future. “
Participants received training from local and national experts on diversity, equity and inclusion efforts; marketing; videography; social media analysis; and tips for reconnecting with colleagues in a post-distant world.
Keynote speaker Andrew Davis said the industry will continue to see increased demand in 2022. He provided best practices to Delaware destinations on how to sell and market their businesses during a time of information overload.
Delaware estimates a 31% increase in hotel occupancy rate for 2021 and a 50% increase in hotel revenue from 2020.
âWe are seeing visitors coming from new markets like Pittsburgh, Chicago, Boston and Atlanta, which are areas targeted by the Delaware tourism board in a hard-hitting awareness campaign in January of this year,â said Jeff Bullock , Secretary of State for Delaware. âThrough innovative strategies and collaboration between the private and public sectors, we will continue to advance the tourism industry, which is a vital part of the state’s economy, creating more than 44,000 jobs across the State. “
At the Delaware Tourism Summit, Longwood International, a national market research company, said Delaware is also attracting a growing number of young visitors, especially those in the 18-34 age group, who now represent more than the half of all visitors. Delaware also has a high satisfaction rate among visitors, which translates not only into returning visitors, but also economic development opportunities for relocation and business development.
âOver the past year, we have strived to provide educational resources and opportunities for the tourism industry based on their main concerns and challenges, including the summit, online webinars, an educational portal and the destination development program, âsaid Liz Keller, Delaware Tourism. Office manager. âWe wanted to end the year with as much information as possible so that our professionals in small businesses and nonprofits have all the tools they need to make 2022 a success.â
The Delaware Tourist Board, 99 Kings Highway in Dover, is a division of the Delaware Division of Small Business. The DTO promotes tourism and economic growth in Delaware. For more information, visit visitdelaware.com or call the toll-free number 866-284-7483.