MDC Partners (MDCA) obtains the TAG fraud certification seal from the Trustworthy Accountability Group


Trustworthy Accountability Group rewards MDC partners for adopting rigorous standards to combat fraudulent traffic throughout the digital advertising supply chain

NEW YORK, June 24, 2021 / PRNewswire / – MDC Partners (NASDAQ: MDCA) today announced that it has been awarded the TAG Certified Against Fraud seal from the Trustworthy Accountability Group (TAG), the leading global initiative to combat criminal activity and protect the safety of brands in digital advertising. MDC is proud to receive this certification from TAG, continuing its commitment to eliminate fraudulent traffic on digital channels.

To earn the TAG Certified Against Fraud seal, MDC must demonstrate its adoption of rigorous industry standards to protect its customers and the supply chain from fraudulent traffic.

“At MDC Partners, we are always looking for opportunities to improve the security and transparency of the digital experience. With the explosive growth of digital advertising that we have experienced in recent years, it is essential that marketers can trust their advertising partners to follow industry best practices. ,” mentionned Deirdre McGlashan, media director at MDC Partners. “We are proud to receive TAG Anti-Fraud Certification, demonstrating MDC Partners’ unwavering commitment to fighting fraud as we take the next step towards a more transparent digital advertising industry. “

MDC Partners now joins more than 600 TAG member organizations, including the world’s leading brands, agencies, publishers and ad technology providers. Agencies, publishers and ad technology providers who use TAG Certified channels have 88-94% less invalid traffic (IVT) than industry standards, according to a third-party study.

“The TAG Certified Against Fraud program was launched to protect the digital advertising industry from those who attempt to exploit our supply chain and steal from legitimate businesses,” said Mike Zaneis, CEO of TAG. “We are grateful for MDC Partners’ efforts to reduce crime in the digital space and raise industry standards alongside our network of partners. “

About MDC Partners
MDC Partners is one of the most influential marketing and communications networks in the world. As a ‘Place for Great Talent’, MDC Partners is celebrated for its innovative partner agencies in advertising, public relations, branding, digital marketing, social and events, which are responsible for some of the most successful campaigns. memorable and effective for the world’s most respected. brands. By leveraging technology, data analytics, insights and strategic consulting solutions, MDC Partners drive creative excellence, business growth, and measurable marketing ROI for more than 1,700 customers around the world. For more information on MDC Partners and its partner companies, visit our website at partners-mdc.com, register for investor updates and alerts, and follow us on LinkedIn.

SOURCE MDC Partners inc.

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