Work across Europe, APAC, LATAM, the United States and Canada
Posted: October 21, 2021 at 7:22 p.m. EDT|Update: 2 hours ago
TORONTO, 21 October 2021 / PRNewswire / – Weber Shandwick, a leading global communications and marketing solutions agency, has been selected to lead global consumer communications for leading online protection provider McAfee.
Since its inception in 1987, McAfee, inspired by the goal of making life online safe and enjoyable for everyone, has led the way and created a legacy in online protection. As it redefines its focus towards a mainstream brand, the company will partner with Weber Shandwick to create and execute a comprehensive consumer communications strategy that reflects the brand’s focus on the safety of people, not just people safety. machines.
“We have taken a decisive step forward with our brand to focus on consumers, on people. It is a bold decision that took years. To help us communicate this change to consumers, we wanted such a bold partner to drive big changes, ”said Judith Bitterli, Senior Vice President, McAfee Consumer Marketing. “Weber Shandwick’s integrated global network matches ours, and with their extensive experience in marketing and communicating consumer brands, they are a natural partner to undertake storytelling in this new direction, at this scale. “
Based on the Toronto office, Weber Shandwick will work with McAfee’s global consumer marketing team led by Bitterli in a truly global fashion with an agency team spanning countries across Europe, APAC, LATAM, United States and Canada. The agency’s extensive media relations experience, corporate reputation capabilities and focus on data-driven intelligence will be leveraged across all markets to expand the reach of the McAfee’s new brand promise with a knowledge-driven approach.
“McAfee is a powerful name in the online security world. The decision to redefine ourselves as a consumer-centric brand is an exciting challenge well suited to our strengths as a global agency, ”said Greg Power, President and CEO, Weber Shandwick Canada. “Becoming a pure consumer brand requires a change in perception, a better reputation and the creation of connections with consumers around a shared value. We look forward to working closely with McAfee to share a new face of the brand with the world. “
About Weber Shandwick
Weber Shandwick is a leading global communications network delivering next-generation solutions to brands, businesses and organizations in major markets around the world. Led by world-class strategic and creative thinkers and activators, we’ve won some of the industry’s most prestigious awards. Weber Shandwick was appointed to Ad age Agency A-List in 2020 and Best Places to Work in 2019. Weber Shandwick was also honored as To provoke World Agency of the Decade in 2020 and PRWeek’s Global Agency of the Year in 2015, 2016, 2017 and 2018. The company won 25 Lions at the 2019 Cannes Lions International Festival of Creativity. Data-driven, with ideas at heart, the agency deploys technologies cutting edge and emerging to inform strategy, develop critical insights and increase impact across all industries and specialty areas, including brand and B2B marketing, healthcare marketing, change management, engagement of employees, corporate reputation, crisis management, data and analytics, technology, public affairs, social impact and financial communications. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information visit http://www.webershandwick.com
McAfee is a global leader in online protection. We make life online safe and enjoyable for everyone. We focus on protecting people, not devices. Our solutions adapt to the needs of our customers in this always online world. We empower our clients to live life online with confidence with integrated, easy-to-use solutions that provide total protection for their families and communities.
Contact: Jill tannenbaum
Company: Weber Shandwick
Email: [email protected]
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