Digital businesses depend on connectivity. Having it is essential, but estimating network bandwidth requirements is a game of chance. In today’s business environment, no one can always accurately predict whether business will rise, fall, or stop altogether.
The telecommunications provider PCCW Global Ltd. heard the frustration of its customers at being asked to enter into contracts that required defined bandwidth commitments for one, or even three years. Thus, they offered more flexible terms.
“We’re allowing a period of one day to three years right now, and even during that time we’re dynamic,” said Jay Turner (photo, right) vice president of development and operations at PCCW Global Ltd .
Turner and Garrett Lowell (photo, left), vice president of PCCW Global, spoke with Dave Vellante, host of theCUBE, SiliconANGLE Media’s live streaming studio, during AWS re: Invent. They discussed how the Connect console the platform facilitates direct connection to the Amazon Web Services cloud and the entire global ecosystem of PWWC partners. (* Disclosure below.)
Console Connect automates direct connection
In its role as the international operating wing of Hong Kong Telecom, PCCW constructed 685,000 kilometers of miscellaneous fiber optic cables that directly connected the globe. The Tier 1 service provider also has a diverse portfolio of assets ranging from satellite teleports to Internet Protocol transit, according to Turner. Realizing that it could capitalize on its existing infrastructure for the benefit of its users, PWWC created its software-defined interconnect platform Console Connect.
“So we created a self-service portal for users,” Turner said.
Users can provide connectivity across the platform, extending to their data centers or branch, creating a circuit in the cloud through AWS Direct Connect, or creating a circuit in an Internet exchange, according to Turner. .
“And all of these circuits are going to go through those 685,000 kilometers of diverse fiber rather than going through the public Internet,” he said.
While AWS provides Direct Connect, “figuring out how to do it as a business was a challenge,” Lowell said. Taking inspiration from the AWS playbook, PWWC took over the heavy lifting and automated the process. Customers choose which AWS Region they want to connect to and PWWC provides a virtual LAN beacon.
“We are directly connected to AWS around the world, which enables our customers and partners to not only use the PCCW Global network, but also extend that capability to the AWS platform in clouds,” said Lowell.
An added value is that PWWC’s partners and customers can not only access AWS and other cloud platforms, but also access each other.
“We have a marketplace on our platform that allows our customers and partners to bring a description of their services to market and communicate their capabilities to the rest of the PCCW Global and Console Connect ecosystem,” said Lowell .
Another advantage is that the customer does not need to be directly collocated with AWS, according to Turner.
“If for some reason you need to be connected to US West but you’re in Frankfurt, fine, we’ll take care of all the traffic for you,” he said.
Watch the full video interview below and be sure to check out more SiliconANGLE and theCUBE coverage on AWS re: Invent. (* Disclosure: PCCW Global Ltd. sponsored this segment of the CUBE. Neither PCCW nor the other sponsors have editorial control over the content of theCUBE or SiliconANGLE.)