Cyware has appointed Willy Leichter as vice president of marketing, Jeff Bell as director of demand generation, and Mark Bermingham as director of product marketing. In their new roles, Willy, Jeff and Mark will expand the company’s marketing capabilities.
In its quest to solve automation, threat intelligence, and security collaboration challenges for security teams globally, Willy, Jeff, and Mark will help Cyware increase its reach and generate revenue. demand by increasing its marketing programs.
As Marketing Manager, Willy Leichter brings over twenty years of cybersecurity experience, focusing on marketing innovation, working closely with sales and fostering creativity within his team. Previously, he served as chief marketing officer at LogicHub, vice president of marketing at Virsec and CipherCloud, and director of product marketing at Websense, Axway, Tumbleweed, and Secure Computing. He is a frequent speaker at industry events and webinars, and an author on security topics.
As a product marketer, Mark Bermingham has over 20 years of experience in developing marketing strategies, having held senior marketing positions at numerous high-tech start-up companies. Most recently, as VP of Marketing at SOC Prime, he oversaw all aspects of their global marketing efforts, including product marketing, global brand development, content creation and revenue generation. Requirement. Mark brings a wealth of experience in merchandising and marketing strategy, product marketing and positioning, public relations and analyst relations.
As a demand generation expert, Jeff Bell has worked in marketing for over 10 years, leading brand awareness and growth campaigns to increase brand equity and business demand on many broad markets and audiences targeted by accounts by leveraging integrated digital promotions and data-centric marketing initiatives for scalability in customer purchase.
In his most recent role, Jeff worked as Director of Demand Generation at Sonatype where he oversaw all aspects of demand generation from strategy to execution. Jeff’s passion is working with robust strategic and tactical plans leveraging audience insights, personality-based development paths, and multi-channel marketing executions at every stage of the buyer’s journey while testing, optimizing and continually adapting what works to ensure a positive and repeatable return on investment.
Commenting on his new role, Willy Leichter said, “I am delighted to join Cyware at this key time in the company’s growth journey. Cybersecurity technologies and operations are experiencing transformational change driven by automation and collaboration at its core. Serving many large enterprises, MSSPs and ISACs across the globe, Cyware is poised to lead the creation of next-generation security infrastructure through its diverse team of stars, extensive partner ecosystem, customer base faithful and its cutting-edge products. I look forward to leading Cyware’s talented marketing team to strengthen its brand presence, distribution partnerships and sales enablement across various industries and geographies.
Explaining his new role at Cyware, Mark Bermingham said, “The cybersecurity industry includes a plethora of vendors, each promising solutions to address different use cases and enterprise security challenges. However, Cyware has set a new benchmark by building its comprehensive Cyber Fusion Center technology platform that sets it apart from the rest, combining the powers of advanced and decoupled SOAR, end-to-end automated threat response and management, and the last mile. operationalization and sharing of threat intelligence. I look forward to working with Cyware’s product innovators and marketing visionaries to expand its unique value proposition to set a new benchmark in next-generation cybersecurity solutions.
Elaborating on his decision to join Cyware, Jeff Bell said, “With Cyware’s SOAR-focused cyberfusion platform, I am thrilled to join a team with a pioneering spirit and a mission to bring smart, on the customer to the ever-changing cybersecurity space. . I am ready to contribute to this mission and support the growth of the company by bringing these essential solutions to more organizations. »
Speaking on the development of the Marketing Leadership Team, Anuj Goel, Co-Founder and CEO of Cyware, said, “I couldn’t be happier to welcome Willy, Jeff and Mark to the Cyware family. Each of them is an industry veteran in their own right with decades of combined experience leading marketing programs in world-class cybersecurity and technology organizations. Together they will add an edge to our exceptional marketing staff and drive team growth by strategizing and executing more creative and scalable marketing programs.
“This will help us refine our efforts and evolve our brand and customer acquisition strategy as we continue to iterate on our solutions and resolve customer issues in various security operations scenarios. We are excited to work with this talented trio as we focus and amplify our efforts to help customers navigate the rapidly changing threat landscape through our Security Automation, Cyber Fusion and Threat Intelligence solutions. Goel continued.
Cyware brings together historically siled security operations, enabling enterprises and MSSPs to automate SecOps workflows across cloud and hybrid environments while more effectively operationalizing threat data.
Cyware’s solutions enable enterprises and MSSPs worldwide to scale their security operations through its platform for decoupled orchestration, incident response, and threat intelligence automation.