LONDON – European business strategy and communications consultancy BoldT has been hired to handle international corporate communications for new telecommunications giant EXA Infrastructure.
EXA is a new “long-haul” telecoms company, formed last week by private equity firm I Squared Capital a deal worth $ 2.15 billion to purchase the GTT Communications network infrastructure unit. GTT is a US-based telecommunications company that has bought out several long-haul network operators in Europe and merged them. EXA is today the largest European company of this type.
Long-distance telecommunications companies own and operate fiber-optic networks across countries and continents, interconnecting data traffic for BT, Vodafone and France Telecom, carrying data for companies such as banks in need of a private network, for social media platforms and for video streaming companies. EXA now provides the backbone for much of the Internet traffic in Europe and routes it to and from the United States via submarine cables.
BoldT was hired after a competition to handle the corporate advisory work around the preparation for the acquisition, and will handle ongoing corporate, policy and communications work.
Steve Earl, one of the agency’s partners in London, who joined BoldT last year, told PROvoke Media: companies. Our goal will be to bring the story of the new company to life, explain what it does for customers and differentiate it from the competition.