Adobe woos video pros with After Effects M1 performance promise


Business app news is now turning to video and streaming like the giant National Association of Broadcasters (NAB) show approaches – and Adobe has big news for After Effects and Apple Silicon.

After Effects runs three times faster on M1 Macs

Adobe introduced a new edition of the key motion graphics industry standard, Side effects, which can be shipped today. The company says that compared to the performance of Intel-based iMac Pros, the new version runs up to three times faster on M1 Ultra Macs and twice as fast on an M1.

The company has shared data to show that when it comes to some of the most commonly performed tasks, including ProRes Decode, the M1 Macs surpass the capabilities of the previous generation iMac Pro.

After Effects M1 performance Adobe

How After Effects works on different Macs.

The results show that a Mac Studio running an M1 Ultra processor is more than twice as fast – and in the case of ProRes – three times as fast as the iMac Pro. A MacBook Pro running an M1 Pro chip is more than twice as fast as this Intel iMac Pro in some tasks. Adobe Sensei learning features such as Roto Brush 2 and Scene Edit Detection are faster, and ProRes decoding is up to four times faster on M1 Ultra systems.

Speed ​​and performance are key in motion graphics workflows, and this release delivers impressive amounts of both, the company said.

“Faster rendering improves the creative process,” Adobe said in a statement, noting that improvements to multi-frame rendering have increased the application’s speed fourfold over the past year. “Native support for Apple M1 systems only builds on these gains. With two significant speed increases in just 6 months, After Effects has never been faster.

Premiere Pro customers get access to Frame.io

First Pro customers can now rely on Frame.io for Creative Cloud as part of their membership. Frame.io is a cloud-based collaboration resource designed to support in-app collaboration (Premiere Pro or After Effects).

Frame.io for Creative Cloud allows an unlimited number of people to review and approve work and provides accelerated file transfers and capacity of up to 100 GB of data. Adobe calls it “the fastest, easiest, and most secure way to get images from cameras to employees – anywhere in the world.”

Premiere Pro Frame.io Adobe

Premiere Pro customers now have access to Frame.io.

Additional enhancements include new navigation tools and a highly visual mode Adobe calls “import mode.” This means a media-centric approach in which an empty project window is replaced with media assets that can be brought together for use in the work. Once the assets are selected, press the Create Premiere Pro Project button to begin.

Editors can, of course, also work from the Project panel if they prefer; this sees several useful enhancements, including the ability to review clips and save favorite locations (folders, external storage, etc.) from which clips are gathered. Social media export and browsing tools are built-in, and users have access to new free Adobe Stock assets, including HD and 4K footage, Motion Graphics templates, and more.

Unleash real benefits, one application migration at a time

Adobe has been delivering constant improvements in performance and speed since it began migrating its creative apps to Apple Silicon. While there’s plenty of competition, Adobe’s creative apps are just as important to creative markets as Microsoft’s are to productivity, so the improvements it makes have a significant impact on what people do in life.

Shortly after Apple Silicon’s support was introduced in Photoshop, I spoke with Adobe’s Senior Product Manager at Photoshop, Mark Dahm, who explained some of the benefits to me. “For developers familiar with developing for the Mac platform, developing for the M1 should be a seamless experience. Apple’s significant investment in the developer toolchain and experience has been a major factor. here.

“We were happy to see some key benefits like Metal’s unified memory system which is paying dividends across all surfaces of the device.”

Over the past year, Adobe has continued to bring its creative applications to Apple Silicon, realizing the benefits as they come. Bryan O’Neil Hughes told me, “We’ve seen extremely impressive results on our native apps, from launch to workflow. These gains run even deeper in workflows [that] rely heavily on deep integration with Apple Silicon (imaging and video are great examples of large files that push these new machines to their limits).

These compute performance improvements also mean Apple’s Macs are gaining market share even as competitors (except Dell) see their PC market share decline, as IDC reports.

What’s interesting, of course, about these numbers is that if the analysis included iPads (as it should, given that they run the same processor as Macs), then the share of Apple would accelerate even more. It will be interesting to just see how much of this market Apple can convince to subscribe to its highly speculated “Apple as a service” plan.

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Copyright © 2022 IDG Communications, Inc.

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